“In character, in manner, in style, in all the things, the supreme excellence is simplicity”

— HENRY WADSWORTH LONGFELLOW

“Make everything as simple as possible, but not simpler.”

— ALBERT EINSTEIN

“Simplicity is the key note of all tue Elegance”

— COCO CHANEL

“That’s been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

— STEVE JOBS